WHO IS JOYDRIVE?
Joydrive reduces the stress of purchasing a car
Context
Joydrive's hassle-free online storefront lets customers browse multiple dealers for new and used cars, get immediate Kelly Blue Book trade-in value, and have cars picked up and delivered right to their front door all in a single app. Joydrive came to holodesign looking for a strategic technical partner to help them bring their product idea to life. After successfully beta testing with holodesign, Joydrive was ready to launch their product with a Super Bowl Commercial that announced this new service to the world.
Lets work together
Challenge
Through a comprehensive evaluation of current business model, identify areas for improvement and optimize your strategies to enhance user experience.
Solution
Outcome
First MVP online within 6 weeks
Business model proved through MVP
Platform and features expanded
STEP 1:
Finding the right technology partner
CEO/Founder Hunter Gorham needed help finding the right technical partner to help him bring his business idea to life. Hunter first learned about holodesign from a trusted friend, Matt Marino, Vice President at Eastdil Secured, who worked with holodesign on a similar project. Matt highly recommended holodesign expertise as a group that can solve difficult problems Eastdil Secured could not solve on its own.
De-risking high-risk factors first,
Holodesign kicked off the project by facilitating a product design sprint. The first sprint focused on validating Joydrive's business model.
Joydrive worked intensively with the Holodesign team to help them focus, prioritize, identify the highest risk problems, and determine the best place to start in order to de-risk and validate their business idea faster.
Holodesign's biggest questions were related to getting the team up to speed with a shared understanding of the risk factors involved when entering this high hurdle marketplace. What factors go into making a car buying decision? What's actually happening when a dealer runs back and forth to talk to the Finance department? What information does a customer need before they buy a car? How will customers feel confident they are getting a good deal and not scammed by a used car salesman?
Holodesign reviewed piles of research, interviewed experts, whiteboarded data models, and learned about everything from insurance practices to warehouse costs to financing.
We pared down all of the pie-in-the-sky ideas to figure out how we could deliver value as quickly as possible and had an MVP online within 6 weeks. That allowed us to gain some clarity in our roadmap, building out based on real needs to minimize risk and assumptions.
In the ongoing iterative design phase,
Holodesign took on the role of acting CTO for Joydrive. Holodesign's development expertise allowed us to become Joydrive's CTO partner, helping them make decisions about the technology stack, hosting, and deployment.
With a talented technical team on hand, Joydrive was able to tackle complex technical problems that arose from testing that would otherwise cause the product to fail. For instance, once the MVP was in the hands of real users, we learned that trade-ins were the highest priority for customers in making purchasing decisions, and we needed to solve for that first.
After a series of iterations led by Holodesign, the MVP had proven successful, and customers were actively purchasing cars through the application. Joydrive was now ready to scale and bring on more dealers.
"Working with Holo Design we have total confidence there is nothing technical we can’t solve with the extra bonus of having a team that can help us make better decisions and move faster"
Hunter Gorham
CEO/Founder Joydrive
Research & Strategic Insights, Design Sprint, User Research, MVP, Phoenix, Elixir,
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